This means two things. First, it’s about embedding thought into all that we do, using clear strategic thinking as our starting point to guide our creative process. This sharpens our thinking, refines our designs and promotes deeper connections.
The second part is about being thoughtful in how we work together. For you as a person, for your business, and for the environment. It’s all part of our approach to nurture brands that matter. Thoughtful brands.
You understand your business like nobody else. But sometimes, a fresh, thoughtful perspective can offer you real insight. We work together to understand what you want to do and how we can help you do it. We develop thoughtful brands in three parts.
We start by listening. To what you say as well as what you don’t say. It’s about getting under the skin of the brief and understanding your brand’s purpose. We analyse your industry, review your competitors and understand your target audience. From this we craft a strategy for the best brand positioning and conduct focused design sprints to deliver ideas and concepts that ignite your brand.
With a clear brand positioning and creative direction as the foundation, we develop designs that capture your brand’s personality and tone of voice. We’ll apply this thinking across all your brand’s touch points. Whether you need a creative campaign, social content, website, or a whole new brand, we can help.
Brands continuously evolve and that’s why choosing the right partner that understands you brand and long-term goals is critical. We see ourselves as an extension of your in-house team and our support comes in many forms. Whether it’s technical knowhow, being an ongoing design partner or simply acting as a sounding board for your next big idea, we’re here for you long after your project has launched.
“From day one you got it. You had little to no information before you came in to pitch but you already understood what the brand needed and quickly developed a strategy to achieve this.”
Global Marketing Director
“They coaxed more details out, worked their magic and distilled it down into one perfect brand identity.”
A Year With My Camera
“Orangery is the go-to company if you are serious about your brand.”
Bettina Rubek Slater