We were proud to see our work sit at the centre of Dunlop’s new Tennis and Padel campaigns – and even more so to witness the overwhelmingly positive response from the wider Dunlop community. After months of close collaboration with Tom Jarrett-Kerr, Jonny Troy, and the Global Marketing Team, the launch felt like a collective milestone – the kind that only comes from trust, focus, and shared ambition.

Conferences like these do more than showcase work. They create a vital feedback loop. Real-time reactions from regional teams helps us refine the details, sharpen the storytelling and make sure the work we deliver meets the real-world needs of local markets. This collaborative model means we’re always improving, always evolving – together.

Special thanks to Jamie from the U.S. team for a standout presentation on an exciting (and still somewhat under-wraps) initiative. The ambition and sense of shared vision throughout the event left us energised and excited for what’s to come.

And that’s really the story here: partnership. 2025 marks our eighth year working with Dunlop Sports, following their acquisition by Sumitomo Rubber Industries (SRI) in 2017. 

Our relationship began with a simple email inviting us to pitch –  a pitch we delivered with passion and one that resulted in the opportunity to reposition the Dunlop brand on a global scale.

Together, we developed Love the Game — a brand platform that continues to resonate across every region, from grassroots communities to elite-level sport. It remains a cornerstone of Dunlop’s 1, 3, and 5-year plans, shaping everything from product innovation to global marketing strategy.

Since then, our partnership has spanned continents and discipline – from product launches and global websites to packaging, social content and beyond. Yet, none of it would be possible without the trust, openness, and shared ambition we’ve built with Dunlop’s marketing, sales, and leadership teams. It’s this kind of relationship, rooted in collaboration and a deep understanding of each other’s goals, that enables us to create meaningful, effective work time and time again.

Looking ahead

To us, the 2026 Sales Conference was both a milestone and a springboard. What comes next will be shaped by the same shared ambition and commitment that’s carried us this far – and we’re ready for it.

Because when you love the game – and your partnerships – great things happen.