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That brands need a voice

Simon Croft, Creative Director
brands need a voice

Our world is full of social issues. Global corporates increasingly provide guidance for decision makers, by representing those with no voice.

Every day we see brands taking stands on issues that affect us all – Google, Apple, Netflix, SpaceX, Under Armour etc.  Part of having integrity, is having a voice and an opinion. Standing up for what you believe in.

We live in a time when companies are encouraged to participate in global debates about things that matter to consumers all around them. Their opinions matter because part of what consumers buy is values, beliefs and opinions.

Brand loyalty is about trust and with that trust comes a tendency to agree with the same causes and issues.

Want to voice your views and your message to the world? We’d love to help.

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