Orangery UNPEELED – a look back on 2025


It’s time for our annual pause, reflect, and put the kettle on (4th time today)
Orangery Unpeeled 2025 rounds up this year’s projects we smashed out the park, studio wins we’re proud of, and the milestones (big and small) that made the year what it was.
From standout work to behind-the-scenes highlights, here’s a snapshot of what kept the studio buzzing.
Enjoy the moment
OUR BIGGEST B-CORP!
As a certified B Corp, Coursera is a global leader in providing universal access to world-class learning. Partnering with their team, we developed an integrated campaign to unify their AI innovations and cut through a crowded market under the banner, “A new era of learning.” We moved beyond siloed messaging to create a cohesive narrative and a vibrant visual identity that highlights the synergy between Coursera’s advanced platform and its trusted content.
a year of impact with dunlop
In 2025, our partnership with Dunlop Sports continued to grow with many exciting projects, highlighted below are two of our favourites.
The CX Limited Edition launch was a campaign rooted in Dunlop’s iconic MAX 200G legacy. Blending retro inspiration with modern execution, the work spanned campaign assets, creative storytelling, and culminated in a memorable New York City launch event, bringing the tennis community together to celebrate Dunlop.
Later in the year, we shifted focus to performance with the FX Power On Campaign, our concept was a call to arms for players to ‘POWER ON’. The custom ident rolled into a full CGI campaign video along with all campaigns assets across digital, social and print.
Two different launches that reflect the ambition of our ongoing partnership with Dunlop.

The journey continues
After the success of our first campaign with GSMA, we we’re ready to begin the next chapter. This second phase shifted the focus from the impact of 5G Standalone on enterprise to looking at consumer. The headline stat showed 5G Standalone will enable new Consumer Services which will add £60 Billion in additional revenue by 2030. We developed the visual styling so the second report felt connected to phase 1. We delivered the campaign across a report, landing page and social assets.

leading the field
It’s been a fast-paced year for us in the horseracing world. From the grassroots excitement of National Racehorse Week to the prestige of British Champions Day, we’ve been proud to support the sport’s most vital events. Our technical highlights included building the new GB Pointing site to facilitate a major industry merger and creating a fresh digital home for Tattersalls, Europe’s leading horse auctioneer. Whether it’s a new brand or a historic institution, we’re helping horseracing stay ahead of the field.




2025: A year of purposeful growth
- Sustainability & Tech: Launching the identity for B-Corp 5D Net Zero and a refreshed digital presence for cybersecurity experts Becrypt.
- Health & Sport: Developing a vital concussion awareness campaign for Podium Analytics’ SportSmart app and the branding for WIST, a nutritional tracking tool.
- Creative Environments: Delivering a vibrant new brand and website for AV leaders Boomspace, alongside ongoing design and web support for Armourcoat.




A BIG YEAR FOR SIMON’S TUXEDO
We’ve had a rewarding year; from winning a B2B Marketing Award, designing an awards ceremony, and sponsoring an award category. Simon had a busy year with his tuxedo.
B2B Marketing Awards 2025
We were proud to see our partnership with Expleo recognised at the B2B Marketing Awards 2025, where the campaign earned Bronze for Best Demand Generation Campaign for our global SAPnav Campaign.

Running Industry Alliance Awards
We took on a dual role at the Running Industry Alliance Awards leading the awards brand identity while also sponsoring the Tech in Running Award Category. Supporting an event that champions achievement in this sector was a privilege, and shaping its visual identity made the experience even more rewarding.
Celebrating the Spirit of Horseracing
We partnered with Point-to-Point Authority to support the Champagne Moment of 2025 Award. The award was deservingly won by Felix Foster, marking a moment filled with joy. And of course, no Champagne Moment would be complete without a splash of orange to toast the occasion.


GROWING TOGETHER
We’re thrilled to announce that Steph has welcomed her first baby! Everyone at Orangery is sending our best wishes as she embarks on this exciting new chapter.
We also continued our workshop series with Will Gardner, exploring new ideas, addressing agency challenges and celebrated our collective strengths. Will’s sessions have helped create clarity and alignment around Orangery’s shared vision for the future.


Steve’s christmas display
For the eighth year running, Steve and his neighbour have created a Christmas lights display to support a local charity. This year, they raised funds for Eikon, an organisation dedicated to helping young people feel safe, heard, and supported.

PEACE OUT!
Thank you to everyone who helped shape this year with us. Looking ahead, we’re energized to keep building alongside our amazing team, clients, and community.
Cheers to even more meaningful moments and shared success in 2026.
Enjoy our annual Christmas do photos.