A Year With My Camera is a free online year-long photography course for beginners run by award-winning photographer, Emma Davies. The course is aimed at empty nesters and works alongside two text books with an online community where students can find support and connect with each other. In a world of smart phones and instant gratification, A Year With My Camera is a course with a different offering. Emma’s brief to us was to create the brand, the user journey and the community. And it all had to appeal to this mature audience who want to switch from auto to manual focus, getting the best from their camera and their own creativity.