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Website redesign
for a people-focused
accountancy firm

ChadSanWebsite Refresh

ChadSanWebsite Refresh

ChadSan are an accountancy team of tax experts and advisers based in London, Guildford, Bristol and Essex who specialise in helping growing companies and entrepreneurs.

The team approached us to refresh their accountancy website. Their old site was out-dated and didn’t reflect their values as a people focussed, technology driven accountancy. The user experience was not clear and their services were not displayed anywhere on the website.

They needed to stand out from the crowd of stuffy accountancies, and really reflect their friendly and approachable service.


Client Workshop
Website UX & UI Design
Wordpress Development
Art Direction
Iconography & Illustration

Our explore phase

This involved a workshop to get to know ChadSan, understand their business and user objectives, and really get underneath the skin of who they are and their brand personality. We did a light touch brand strategy to hone their core proposition of ‘People focussed. Technology Driven’  and how they wanted to communicate this to their customers.

Combined with an audit of ChadSan’s existing site and research into their sector and audiences, this gave us a clear basis to design and build a user-centric website to meet these objectives and truly reflect ChadSan’s personality and values.

ChadSan website screenshot

Creating a seamless customer experience

Being clear, simple and jargon free was also key to what makes ChadSan unique, so the simple and modern layouts, combined with a clear user experience and bite-sized jargon free copy ensured that all their users could easily understand their offering and find the information they were looking for.

Applying the brand

We used their bold colour palette and elements of their logo to to create a strong design system to use across the website.

We designed a set of illustrations and iconography to illustrate their values and services and really elevate their brand for digital.

Photography was key to reflecting their friendly and approachable service. Orangery created mood boards to provide direction for the photography shoot and the pages were designed to allow these images to really shine.

accountancy website refresh
accountancy website refresh

Website features 

We designed the ChadSan accountancy website for mobile first, with a clear and simple navigation. The pages have been streamlined with clearer messaging and more succinct copy and signposting to their services.

Delivering client stories and industry knowledge is key to engaging their audience so we ensured this section of the website was very easy for ChadSan to keep updated. This content was featured through the website to engage the audience at each stage of their journey.

Part of their unique approach was being honest and open with their clients so pricing packages were introduced and displayed in a clear and simple way on the website.

This new accountancy website is built in WordPress, making it easy to update the CMS internally going forward giving ChadSan’s team complete control over their website content.

ChadSan website desktop and mobile views

The result 

The client was very happy with their new accountancy website, they now have a platform to showcase their unique and friendly approach and clearly signpost their users to the right services. The CMS is really easy for them to use and they’re able to add inspiring stories and knowledge on a regular basis.

Google analytics and an SEO plug-in were added to track user engagement and we host the website through our green hosting company.

ChadSan accountancy website the final result

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We will get back to you as soon as possible. If your enquiry is urgent you can give us a ring on +44 (0)1483 571178 Have a great day!