VCP Investments came to us with a brief to help them brand a new online product they were creating, one that empowers high-net-worth investors by giving them access to top-performing private equity and real estate funds. Inspired by the proposed business model we worked with internal stakeholders and came up with the name ‘BITE’ to summarise the opportunity. We developed a brand that was fresh and modern, differentiating them within the private equity space and reflecting their core values as an alternative investment fund.
