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BITE InvestmentsBranding, Digital

BITE InvestmentsBranding, Digital

VCP Investments came to us with a brief to help them brand a new online product they were creating, one that empowers high-net-worth investors by giving them access to top-performing private equity and real estate funds. Inspired by the proposed business model we worked with internal stakeholders and came up with the name ‘BITE’ to summarise the opportunity. We developed a brand that was fresh and modern, differentiating them within the private equity space and reflecting their core values as an alternative investment fund.   


A fresh and modern look

Our new brand focuses on creating an exclusive investment club feel. It’s simple, bold, and elegant, with an innovative tech edge. The colour palette is bright and contemporary to stand out in a market of corporate blue. We created a graphic language around the brand that uses illustration and iconography to reflect the product offering.

A contemporary website

With BITE’s brand values at the core, we created a simple, elegant user experience and graphic language for their website and fund pages. Keeping the UI modern and clean, we produced informative illustrations to communicate how it all works, and used a clear infographic style for market and fund data visualisation.

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