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Putting the pop
back into Bloom's

Bloom's PopcornBranding, Packaging

Bloom's PopcornBranding, Packaging

Bloom’s popcorn is hand-popped, high-quality – and absolutely delicious. But when we met the team, their packaging wasn’t quite so enticing. So we refreshed their brand, creating a mouthwatering colour palette and distinctive kernel-shaped icon, putting the pop back into Bloom’s.

Rolling out the goodness

We produced the new photography and packaging for five flavours, and created brand guidelines. The new brand was then applied across all touchpoints, including a delicious-looking website, taster stands and product posters.

Blooming marvellous

Now, as well as popping up in independent shops across Europe, Bloom’s is sold in over 800 Starbucks across the UK. Definitely the tastiest job we’ve had in the studio.

“The team at Orangery went to great lengths to accurately interpret the brief and subsequently deliver a truly delightful final design. ”

Preet Grewal
Bloom's Popcorn

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