CONNECTING SPACES AND REDEFINING AV WITH BOOMSPACE REBRAND

Building on BoomSpace’s strategy of delivering tailored AV solutions with a focus on customer care and long-term growth, our task was to enhance their existing strategy and ensure it aligned with their commitment to flexibility and excellence. We took their strong foundation and crafted a cohesive rebrand that spoke to their hands-on, client-first approach, while making sure the design reflected their forward-thinking, technical expertise. Our rebrands aim to amplify their message of strategic partnerships and dependable support, creating a visual identity that resonates with their clients across every touchpoint.

VISUAL IDENTITY

The rebrand of BoomSpace centers on the idea of “connecting spaces,” using a dynamic logo design that integrates the letter “B” in a way that reflects both innovation and connection. The visual identity conveys the seamless integration of intelligent AV systems, creating an impression of flexibility and modernity. Our rebrands focus on crafting a cohesive identity and for BoomSpace we developed a colour palette, which features a wide range of tones, was chosen to reflect the bespoke nature of BoomSpace’s offerings – from vibrant, energising hues to more grounded, muted shades the result is a cohesive, versatile look that works across a variety of applications and touchpoints, just as BoomSpace’s products are tailored to fit any environment.

BRAND ASSETS AND SOCIAL TOOLKIT

We delivered a comprehensive set of brand assets designed to maintain consistency across all platforms and empower BoomSpace to communicate its brand message effectively. This included a complete Icon Suite representing the four core services. Consult, Design, Integrate and Support each icon carefully crafted to mirror the same curvatures and style as the main logo icon. These icons provide a clear visual language that ties directly to the company’s services, ensuring easy recognition and clarity. We also developed a thorough Brand Guideline, helping maintain consistency in all communications. To make ongoing content creation simple, we provided a Social Assets Toolkit easily customised in Canva.

MARKETING AND PRESENTATIONS

In addition to core brand assets, we designed a custom PowerPoint Sales Deck and editable Word proposals. Allowing BoomSpace to confidently present their solutions to clients and partners. The collateral were designed to be visually engaging and for ease of use.

These templates enable the BoomSpace team to effortlessly create on-brand presentations, and marketing materials, keeping their messaging consistent across all digital and print touchpoints.

The rebrand of BoomSpace effectively captures their innovative, client-first approach with a modern and flexible identity. By aligning the visual language with their commitment to tailored, high-tech AV solutions, the new design enhances their presence across all touchpoints. This refreshed identity strengthens BoomSpace’s position as a forward-thinking, customer-centric brand. Setting them up for continued growth and deeper client engagement.