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comp-16_2

Comp 16_2

<a href="https://zone3.com/">Zone 3</a> are a leading triathlon brand, providing high quality performance products. Their award-winning wetsuits, tri-wear and swimwear are designed to suit competitive triathletes and novice open water swimmers alike. Their ambition is to provide the best products to swimmers at all levels. Aiding them in maximizing their performance and achieving their goals.
They approached us to raise their brand awareness with a sports brand campaign. Their goal was to talk to their broad audience of competitive athletes, first time open water swimmers and everyone in between.
<h3></h3>
<h3 class="heading-4">We partnered on</h3>
<ul class="list-columns-2">
<li>Campaign concept</li>
<li>Landing pages</li>
<li>Campaign Guidelines &amp; Toolkit</li>
<li>Assets</li>
</ul>

zone3-type

Zone3-Type

The Zone3 audience is a tight knit community that have a passion for the open water. Enjoying the health benefits and support of their peers that this lifestyle brings. As a company born out of people from this community, they&#8217;re positioned as creating products that resonate and support their customers and the open water swimming community.
Our concept for Zone 3&#8217;s sports brand campaign came from a sense of community and the feeling of where their audience feels most happy. Being part of a team, a collective where the water is calling &#8211; it&#8217;s time to pull on a wetsuit and get out to &#8216;where you belong&#8217;
The sport marketing campaign line ties into the audience&#8217;s sense of belonging and positioning Zone 3 as the enabler to get them there.

zone3-toolkit

Zone3-toolkit

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Zone-3-GIF

The final &#8216;where you belong&#8217; campaign rolled out across Zone3&#8217;s social channels and website. As well as a toolkit to aid in the implimentation. The sport marketing campaign ran throughout the year and still continues to serve as part of what Zone 3 aims to evoke in their audience. A sense of community and connection through their passion for the open water.

community growth CAMPAIGN FOR LEADING TRIATHLON BRAND ZONE 3