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Creating innovative brand for legal technology

DealScoperBranding + Digital

DealScoperBranding + Digital

DealScoper is a scoping and pricing software application, which allows law firms to more accurately predict their own costs and profit margins, even through several rounds of price negotiations with a client. Yet it’s also on the side of the client; capable of acting as a portal for businesses to request transparent quotes from law firms for a specific job.

We were tasked with creating their brand, from strategy right through to guidelines and website design and build.

A brand design to scale

We created the brand for the application that focused on scope rather than time. We developed a more contemporary look to break away from the more traditional look of law firms. We produced detailed brand guidelines that developed the brand across all touch points, including a vibrant colour palette, product iconography, a universal pattern, and the creation of the ’Scope’ super graphic that was applied to the app.

Fresh and modern UI

Part of our role in developing the brand was to design and build a website that showcased and explained DealScopers’ offering. We used rich visuals and concise copywriting to add excitement and innovation to something that would otherwise seem dry.

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