Honouring Great British
Racing’s annual celebration
of the racehorse
02. challenge
National Racehorse Week needed a comprehensive platform that would serve multiple audiences simultaneously – visitors seeking events, yards managing registrations and administrators overseeing the entire programme. With an initially tight timeline for the first event, we needed to develop an intuitive, visually engaging website capable of handling high traffic while providing real-time updates and reliable event management. The platform needed to align with the event’s welfare-focused vision while ensuring accessibility and clear navigation. Crucially, it also needed to support continuous improvements and scalability – allowing it to evolve alongside National Racehorse Week’s growing success.
user experience
The platform was designed to support National Racehorse Week’s core objectives: promoting racehorse welfare, facilitating yard visits and creating connections between the public and racing community. Our UX designer carefully crafted the content structure to align with different user journeys, ensuring seamless navigation and an intuitive experience for visitors, yards and administrators.Strategically placed, compelling calls to action guide visitors towards their nearest events through postcode search functionality, encouraging registrations and building excitement. Built with accessibility and performance in mind, the lightning-fast website offers a premium feel, guaranteeing an exceptional experience for all users across devices.
yard onboarding
To complement the visitor experience, we developed a comprehensive yard onboarding portal, saving the NRW team countless administrative hours. This dedicated system allows training yards to register their facilities and manage content, schedules, bookings and attendance through an intuitive dashboard. The integration of QR code technology boosts efficiency with instant attendee verification, reducing workload for event staff. With WordPress as the foundation, the platform empowers administrators to manage content, approve yard registrations, and export valuable data for operational management and reporting.
