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Yototo_webpage-header-edit_2_1

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SCALING UP A STARTUP
YOTOTO is a technology startup in the hospitality space with a vision of becoming the world’s most trusted and successful hospitality platform.
Orangery was appointed as the creative agency to bring the platform’s proof of concept to life. From branding, visual direction and UI kits to prototypes, investor decks and a marketing website, no stone was left unturned. Orangery set to work on making YOTOTO attractive to consumers and investors alike and building a meaningful, market-ready brand.
<h3 class="heading-4">We partnered on</h3>
<ul class="list-columns-2">
<li>Strategy &amp; planning</li>
<li>Visual identity</li>
<li>App UX &amp; UI design</li>
<li>Marketing website</li>
<li>Brand rollout</li>
<li>Investor decks</li>
</ul>

yototo-brand-logos

Yototo-Brand-Logos

yototo-hospitality-platform-strategy

Yototo-hospitality-platform-strategy

A POWERFUL PARTNERSHIP
We were delighted to collaborate with world-class design agencies AKQA Dubai and Mothership to form a collective creative force that could work together to bring YOTOTO to life.
The application&#8217;s purpose is to give operators the ability to have real-time visibility of a venue. For consumers, it creates a personalised and seamless digital experience, from dynamic content and personalised promotions around venues and menus
Our role was to create the brand, collaborate on the user experience across both consumer and operator platforms, and build a design system that would be the magic behind this elevated experience.

Tim Baker

The quality of thinking and eventual outcome are always exquisite. When we work with Orangery, we always feel like the output is personal to the team working on it&#8230;.They added massive value to the project. It&#8217;s always a pleasure to work with you collaboratively.

yototo_hospitality-platform-app

Yototo_hospitality-platform-app

yototo-platform-video

Yototo-Platform-Video

yototo_hospitality-platform-ui

Yototo_hospitality-platform-UI

IDENTIFYING INVESTMENT
YOTOTO entrusted Orangery with the rollout of the brand via the production of all marketing collateral. From pitch decks to business cards and a marketing website, we weaved the new brand through all relevant touchpoints, ensuring that YOTOTO was appealing to even the highest net-worth investors.

yototo-marketingsite

Yototo-marketingsite

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Letterhead_with_Business_Card 1

A FIVE-STAR EXPERIENCE
Lasting just twelve weeks from beginning to end, Orangery worked with three teams across two time zones with multiple stakeholders. By leading design sprints and producing interactive prototypes, we could keep progress moving forward and ensure all groups were on the same page and had clear visibility of how the platform was taking shape.
The final work is a well-defined, eye-catching, memorable brand backed up by an interactive product and living, breathing prototypes that give investors an accurate picture of the promise of the YOTOTO platform.

HELPING A HIGH-END HOSPITALITY PLATFORM ACHIEVE SUCCESS