YOTOTO is a technology start up in the hospitality space – its vision is to become the world’s most trusted and successful hospitality platform.
They needed a creative agency to bring to life a proof of concept for their platform YOTOTO, across both customer and operator journeys. From branding and visual direction to UI kits, prototypes, investor pitch decks and a marketing website – Orangery provided all the tools to get them market ready.
The brief
Orangery was asked to collaborate with AKQA Dubai and Mothership to bring to life a proof of concept for YOTOTO, a unique single platform technology for the hospitality industry.
For operators, this was to design a platform that provided real-time control of the venue. And for consumers, it was to create a personalised and seamless digital experience. That delivered dynamic content and promotions based on their personal preferences and usage behaviour.
What we did
Our role was to create the brand, collaborate on the user experience across both consumer app and operator platform, as well as design a UI and design system that would elevate the brand experience for high-end customers.
Marketing Collateral
As well as the platform itself, Orangery was also tasked with rolling the brand out across all marketing collateral. From pitch decks to business cards and a marketing website, we weaved the brand through all the touch-points needed for investor success.
A 12-week project working across three teams, two timezones and multiple stakeholders. We led design sprints to proactively shape and demonstrate the concept. Delivering interactive prototypes, branding and marketing materials to showcase the product for potential investors.
We will get back to you as soon as possible. If your enquiry is urgent you can give us a ring on +44 (0)1483 571178 Have a great day!
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