Wist

Helping a health app feel more human

App design

01. OVERVIEW

Wist is an AI-powered nutrition app that rethinks the traditional calorie counter. Instead of willpower and restriction, it uses instant feedback and gamified rewards to help users build sustainable habits without the stress. Backed by behavioural science and developed with research partners at the University of Exeter, Wist offers a whole new approach to nutrition: lighter, smarter, and actually fun. We partnered with their team to design and build a front-end experience that felt intuitive, joyful and ready for real-life use.

We partnered on

Brand Identity
UX & UI design
Iconography and illustration
Front-end app development
Pitch deck design

02. challenge

BRINGING BEHAVIOURAL SCIENCE TO LIFE

Wist was built on brilliant foundations: a powerful AI engine, a clear behavioural model and a genuine ambition to help people feel better through food. To launch confidently into the market, the product had to feel polished, intuitive and genuinely enjoyable to use.

Our task was to elevate the front-end design to match the strength of the technology behind it. Together, we set out to design an interface that made nutrition feel easy, friction-free and, crucially, fun.

03. solution

AN INTERFACE THAT GUIDES, NUDGES AND DELIGHTS

We worked closely with the Wist team to create a digital experience that reflected the app’s personality: positive, empowering and intuitive.

UX & UI design
From onboarding to daily tracking, every screen was designed to reduce friction and celebrate little victories. Clear pathways and constant feedback helped users log meals, review goals and build momentum.

Iconography and illustration
We developed a bespoke visual language — light, playful and rooted in science — to help Wist stand apart from traditional health apps and reinforce its mood-lifting tone.

Front-end development
Our dev team brought the interface to life with smooth transitions, real-time feedback and smart nudges. Users can log meals by snapping a photo or sending a quick message and Wist responds instantly with insights, encouragement and progress updates.

Pitch deck design
We also supported the Wist team with a clear, investor-ready pitch deck, helping them tell their story and secure support for future growth.

04. outcome

BRINGING BEHAVIOURAL SCIENCE TO LIFE

Now live on the App Store, Wist is helping thousands of users build smarter, healthier habits with less stress and more clarity. Whether users are tracking for fitness, energy, skin health or menopause support, the app adapts to real-life needs and offers encouragement that sticks.

Key outcomes: