Campaign launch for Dunlop’s Padel Galactica Series
01. OVERVIEW
Dunlop Sports was looking to strengthen its position in the fast-growing world of padel by updating their already successful Galactica padel bat range that would appeal to both elite players and serious amateurs. The brief was clear: create a standout launch for the Galactica Series — a range engineered with cutting-edge technology and supreme craftsmanship to offer superior control during play. The campaign needed to not only showcase the technical innovation behind the range but also position Dunlop as the go-to brand for players seeking performance at the highest level.
We partnered on
- Campaign creative
- Teaser videos
- Technology videos
- Product renders
- Social media
- Web banners
- Print ads
02. CHALLENGE
THE CHALLENGE
Dunlop came to us with the tagline ‘UNIVERSAL CONTROL’ and tasked us to craft a campaign that would strengthen Dunlop’s position as a leader in the sport, drive excitement among players, and build momentum in a fiercely competitive environment. We needed to show the technology-focused aspects of the racket and the benefits to players.
03. SOLUTION
CAMPAIGN VISUAL AND IDENT
We created a campaign visual and ident that tied into the campaign tagline of ‘UNIVERSAL CONTROL’, setting the campaign against a back drop of a stunning galaxy, relating to the ‘GALACTICA’ product name. The final identity a simple, sophisticated typographic solution with a space edge. The ‘O’ being used like the sunrise on a planet.
We also crafted a technology video that highlighted the key features behind the Galactica range. Delivered in multiple formats for use across platforms, the video formed a central part of the launch. To build anticipation, we also developed a series of teaser edits, using countdowns and “coming soon” messaging to drive early interest and engagement.
COLLATERAL
To support the campaign rollout, we created a cohesive set of collateral focused on driving awareness and engagement. This included a series of bold, visually-led ads and web banners. On social, we produced a suite of posts that broke down the technologies and specifications of each padel bat, helping players connect the product’s design to its on-court performance.
PRODUCT RENDERS
As a key part of the campaign, we developed a full set of high-quality product renders for all three padel bats in the Galactica range. Captured from multiple angles, the renders were crafted to showcase the design detail, engineering precision, and unique characteristics of each model. These visuals became the foundation of the campaign’s identity, ensuring a consistent, premium presentation of the product across every channel.
04. SUCCESS
OUTCOME
The new Galactica Series campaign successfully delivered a bold, unified presence across every touchpoint. From high-impact visuals and product renders to detailed specification content and dynamic video, the launch positioned Dunlop as a leader in performance-led padel innovation. The campaign’s cohesive identity and strategic rollout helped build awareness, elevate product perception, and engage a growing audience of competitive players.