From the very beginning, Pycom was a brand with a lot of energy and pace. Driven by ambitious and fast-moving entrepreneurs, the brand developed organically, with great energy and momentum, and quickly cemented their role as the champion for small developers in a space dominated by big enterprise.
Driven by the idea of creating things that no one has been able to, the need to make life easier through innovation in technology and a natural sense of entrepreneurship, Pycom settled into the fast lane.
But there were a few mixed messages – on one hand it was a rebel with a punch-in-the-face disruptor attitude. On the other hand, it was very keen to stick with the rules, so that corporate investors would feel it resonated with them. A very common conflict for many strong start-up brands. Time to pause and reflect.