dunlop-campaigns-edit-nosound

Dunlop-Campaigns-Edit-nosound

FROM IDEATION TO EXECUTION
From the initial relaunch of the Dunlop Sports brand to more recent campaigns, our creative partnership stretches six years of success. A key part of this relationship is premium product launches, specifically around Dunlop’s exciting range of rackets throughout their sporting categories.
Over the years, we’ve been able to foster a culture of strategic thinking, industry knowledge and an intricate understanding of the audience to really enhance Dunlop&#8217;s sports marketing. We are quickly able to understand new product technology, the benefits it brings to players and the best way to let this trickle down to the customer. 
<h3 class="heading-4">We partnered on</h3>
<ul class="list-columns-2">
<li>Strategy &amp; planning</li>
<li>Art direction &amp; design</li>
<li>Campaign rollout</li>
<li>Social assets</li>
<li>3D animation &amp; video production</li>
<li>Technology video explainers</li>
<li>Landing pages</li>
<li>Sales decks</li>
</ul>

dunlop-sport-racket-campaigns

Dunlop-sport-racket-campaigns

View CX landing page

CX TENNIS RACKET LAUNCH
The CX Control racket is engineered to give players control of every type of shot. Our launch campaign focused on this unique selling point by replacing the racket handle with a remote control. This conveys palm-of-your-hand control – easy and instant. By breaking convention and expectation and merging technology and sport, audiences across the world took a double take.
We seamlessly executed this project remotely, delivering an integrated sports marketing campaign, leveraging CGI and animation, and maximised content creation while minimising physical interactions. Our social strategy, centred on digital assets, generated anticipation through teaser content and a compelling video launch. We also created a CX seeding box – a premium package presented to players returning to the court post-lockdown.

Tom Jarrett-Kerr

Orangery have delivered once again, a great campaign seamlessly put together under the most trying of times.

cx-launch-video

CX-Launch-Video

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CX-launch_WIDE-compress

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outro-hex-for-case-study-WIDE

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CX-launch-video-Storyboard-image

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cx-billboard_mockup

CX-billboard_mockup

cx-print-adverts

CX-print-adverts

cx-seeding-box

CX-seeding-box

View SX landing page

SX TENNIS RACKET LAUNCH
The SX series of tennis rackets cater to a new tennis generation focused on spin technique, which blends speed, control, and ball rotation. Our &#8216;Spin Generation&#8217; campaign celebrated players&#8217; dedication and authenticity. The manifesto, voiced in a dynamic film, captured passion and determination.
We produced a diverse series of films showcasing player testimonials, technical aspects, and racket tests. Social assets, teaser content, and personalised seeding boxes added engagement. The Spin Generation campaign solidified Dunlop&#8217;s status as a leader in racket sports innovation, fostering community engagement amongst a fast-growing demographic.

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SX-Homepage-Banner-Launch-NEW

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SX-campaign-video-image

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Dunlop-SX-Manifesto_30sec_V33

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SX-filmstrip

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SX-manifesto

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SX-racketbox

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SX-UI

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SX-brochure

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SX-phone-screens_AdobeExpress-online-video-cutter.com_

View FX landing page

FX tennis racket launch
The FX Force Series launch needed to communicate the racket’s new powerful technologies and features. Our brief was to create an integrated campaign to bring this story of power to life. The “POWER AT FULL FORCE” campaign uses an impossible 3D triangle that represents the FX rackets interlinking attributes of Control, Power and Feel.
Setting up the story with a video produced in collaboration with <a href="https://www.bulletmedia.tv/" target="_blank" rel="noopener">Bullet</a>, the campaign comes to life at a secret testing facility where various power challenges are undertaken to demonstrate the FX racket&#8217;s abilities. This exciting narrative continued through print advertising, a digital teaser campaign and a dedicated landing page. Art direction of campaign imagery and product photography ensured a cohesive visual story throughout.
This energising sports marketing campaign, with its engaging narrative, had a positive impact on sales teams, sales figures and trade customers alike.

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FX-Campaign-video-poster

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FX-video-teaser

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Dunlop-Sport-FX_Ident

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Dunlop-Sport-Hero-Image

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_optimised-FX_Website

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Dunlop-Sport-FX_Campaign-images

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Dunlop-Sport-FX_Instagram

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Dunlop-Sport-FX-campaign-print-ads

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Dunlop-Sport-Ident-Image

HIT IT SQUASH RACKET LAUNCH
Dunlop aimed to celebrate the launch of their Precision squash rackets for younger players, emphasising the feeling of control that they empower in the player. The Precision Series, featuring the Ultimate, Elite, and Pro130 rackets, prioritises head stability and comfort.
Our &#8220;Hit It&#8221; campaign centred on a dynamic film showcasing a competitive yet fun squash match between two energetic Dunlop players. The soundtrack incorporated enhanced yet natural game sounds, emphasising the kinetic pace. The campaign extended to print ads, web pages, social teasers, and point-of-sale marketing assets to amplify Dunlop&#8217;s leadership in squash.

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Dunlop-Sport-Hit-video-poster-2

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Dunlop-Hit-It_FINAL_220818

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Dunlop-Sport-Hit-It-Teaser

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Dunlop-Sport-Squash-behind-the-scenes

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Dunlop-Sport-Squash-Hit-It-header

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Dunlop-Sport-Hit-instagram

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Dunlop-Sport-Hit-billboard

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Dunlop-Sport-Hit-website

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Dunlop-Sport-Hit-print

creative and inspiring products 
Dunlop has trusted Orangery with multiple premium racket launches over the last five years, turning to our team for creativity, brand knowledge and seamless delivery. We not only ideate and create the concepts but also take full control of campaign rollout, covering multiple channels from social assets and sales decks to high-production campaign videos. 
Our respective teams work closely to supply creative and brand assets that ensure a smooth launch, with easy-to-manage ongoing campaigns that can serve the product’s full lifecycle across many regions throughout the world.

Jamie Douglas

From day one you got it. You had little to no information before you came in to pitch, but you already understood what the brand needed and quickly developed a strategy to achieve this.

MAKING a RACKET FOR DUNLOP SPORTS’ GLOBAL PRODUCT LAUNCHES