Orangery Menu Artboard Created with Sketch.

Brand refresh for leading tech company

Station10Brand Identity & Website

Station10Brand Identity & Website

A bit about Station10

Did you know that Station10 was the codename for Bletchley Park, home of the World War II code breakers? Inspired by their achievements, Station10 works with vast amounts of data to crack seemingly impossible problems, using brainpower, experience, and technology to decode modern-day society and turn data into the language of positive change.

Our brief

Station10 wanted their visual identity to more accurately reflect who they are today and to create a consistent brand across all touchpoints.

What we did

Combining the history behind the codename, their core purpose of using data to unlock growth and drive positive change, we created a new identity with an underlying reference to the morse code signals and the codebreaking machinery used back in World War II.

Cracking the code

The enigma machine used three rotors to encrypt a message, and subsequently, the bombe machine used three rotors to decrypt the message. Using a graphical representation of both this and the morse code translation for Station10, we crafted the new symbol and supergraphic.

Iconography and animation

Within the updated visual identity, we created iconography and animations to extend the brand and allow flexibility over the various touchpoints for the team. Using 3D, 2D, and specialist animation across the digital output, allowed us to create a more interactive experience.

Visual identity

The visual identity system was applied across all touchpoints both digital and printed, from internal documents to B2B presentations ensuring a consistent look and feel.

Decoding customers, business, and society

A primary touchpoint for the new visual identity was the website, which we designed and built with CMS functionality to allow the team to frequently update the content with Case Studies, Partnerships, and Insights.

The result

We created a brand with meaning through a coherent, elegant visual identity system, reflecting the complex nature of what Station10 does, across all their brand touchpoints.

Tell us more

By submitting your email address to Orangery Creative you agree to our Privacy Policy.

We will get back to you as soon as possible. If your enquiry is urgent you can give us a ring on +44 (0)1483 571178 Have a great day!