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Bitestream Fintech Rebrand

INVESTING IN THE BRAND
Bite is a global financial technology company that provides software-as-a-service (SaaS) to alternative asset managers and enhances connectivity to potential investors.
Bite Investment looked to Orangery to develop a new fintech brand, from the brand positioning and visual identity of the marketing website to the design system for the SaaS platform itself. The goal: to roll out a new look and feel to differentiate the platform, Bite Stream, from others in the fiercely competitive private equity space.
<h3 class="heading-4">We partnered on</h3>
<ul class="list-columns-2">
<li>Brand strategy</li>
<li>Visual identity</li>
<li>Brand messaging</li>
<li>Illustration &amp; iconography</li>
<li>Marketing website</li>
<li>Platform UX &amp; UI design</li>
<li>Video production</li>
</ul>

bite-stream-website

Bite-Stream-website

TAKING A BITE
We created a fresh, modern visual identity that nods to the parent brand, Bite Investments. Retaining the recognisable &#8216;B&#8217;, we introduced a new font and colourway for a clean, accessible feel. A dynamic super-graphic, born out of the logo, helps depict the dynamic flow of investments.
Guidelines were produced as a tool for the marketing team when creating any future touchpoints. We also designed the marketing site that would act as a launch pad for the new platform and tell the compelling story of the platform, breaking topics down into digestible content components.

bite-stream-website-all

Bite-Stream-website-all

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Bite-Stream-UI-Illustration

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Bite-Stream-icons

AN EXTENDED BRIEF
After our successful work on the platform’s identity and the associated marketing website, Bite extended the scope of our project to look at improving the user interface and user experience of the digital product itself.
We reviewed the platform before creating a fully-featured design system that could be easily adopted by the development team.
In addition, we produced an explainer video to give fund managers a brief overview of the platform, highlighting features that can benefit them and their investors. 2D and 3D graphics combined with an authoritative yet calming voiceover resulted in a captivating introduction to the platform.

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Bitestream Main 1920x1080_v4-POSTER

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Bitestream technology explainer video

Margarita Kouklaki Ntourou

Really great team to work with! We recently did a timeless video that received amazing feedback internally and externally, that has been used for many marketing initiatives for months.

A SAAS SUCCESS STORY
We look back on this project fondly, reassured by the client’s request to extend our brief to the entire platform as well as its supporting brand marketing assets. The result is a successful fintech platform that received exceptional feedback and engagement from fund managers and investors alike – many of whom have seen SaaS products come and go in the sector.

Creating a competitive fintech brand in the private equity space