station10

Station10

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A CONSISTENT BRAND EXPERIENCE
Station10 was the codename for Bletchley Park, home of the World War II code breakers. Inspired by their brilliant achievements, Station10 combines brainpower, experience and technology to provide customers with modern-day data analysis and expertise.
Station10 was looking for a brand identity agency to refresh its brand and redesign its website to more accurately reflect who they are today – looking to Orangery to create a consistent brand across all touchpoints.
<h3 class="heading-4">We partnered on</h3>
<ul class="list-columns-2">
<li>Visual identity</li>
<li>Brand guidelines</li>
<li>Brand rollout</li>
<li>Website UX &amp; UI design</li>
<li>WordPress development</li>
<li>3D &amp; Illustration</li>
</ul>
&nbsp;

station10_logo

CRACKING THE CODE
Combining the history of the codename with Station10’s core purpose of using data to unlock growth and drive change, we created a rebrand with an underlying reference to the morse code signals and the codebreaking machinery used in World War II.
The enigma machine used three rotors to encrypt a message, and the bombe machine used three rotors to decrypt the message. Using a graphical representation of both this and the morse code translation for Station10, we crafted the new symbol and supergraphic. As a brand identity agency these are the projects we love to work on, being able to embed deep meaning and history into the brand.

station10_logo-concept

A COMPELLING 2D &amp; 3D EXPERIENCE
This clever visual identity system was flexible enough to be applied across all touchpoints, digital and print, ensuring a consistent look and feel. We created iconography and animations to extend the brand and allow flexibility in various offline and online use cases. 2D, 3D and specialist animation across the project created an interactive and compelling experience.

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station10_social

POWER IN THEIR HANDS
A primary touchpoint for customers that was fundamental to the new visual identity was the website. Our design and build process welcomed improved CMS functionality to allow the team to frequently update the content with case studies and insightful articles.

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station10_website-ui

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Station-10-Scroll

A BRAND WITH MEANING
As a thorough project that covered many brand, design and development areas, the finished identity is one that carries a deeper meaning and continues a historic legacy through creative motifs and detailed 3D design.
The new Station10 brand is a radical departure from their old brand, welcoming a coherent and elegant visual style that acknowledges the past and propells the company into the future.

station10_old-logo-website

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Yototo_webpage-header-edit_2_1

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Work-featured-image-Yototo-Hospitality-platforrm

Technology

Web Design

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Bitestream-cutdown-website-tile

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Bite-Stream-website-all

Branding

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Pycom_V9

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Work-featured-image-Pycom-Tehcnology-Branding

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Armourcoat-Edit

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Work-featured-image-Armourcoat-Sustainable-Rebrand

Construction

Campaigns

Rebranding an omnichannel data business