Samson Centre
Empowering A Multiple Sclerosis Charity Through Design and Brand
Branding
Web Design
01. OVERVIEW
A fresh face for a critical cause
For 40 years, GUTS has been at the forefront of bowel cancer prevention and care, profoundly impacting the communities in Surrey, Hampshire, and West Sussex through their pioneering screening program. Determined to amplify their message, we collaborated with GUTS to craft a distinctive brand identity and transform their website into a powerful tool that would work harder for the charity.
Together, we gave the brand a fresh new look to set them apart and raise awareness. The new charity website design is seamless to navigate and packed with clear calls to action that drive donations and event sign-ups. With a consistent brand identity across all their campaign materials, GUTS is ready to raise awareness and funds more effectively than ever before.
We partnered on
- Visual identity
- Web Design
- Web Development
- Brand Awareness Campaign
- Fundraising Kit
- Social Assets
02. SOLUTION
Brand
While GUTS had a wealth of valuable content and materials, their brand lacked the strength to effectively showcase their work. The rebrand injected new energy into GUTS, transforming their scientific logo into a vibrant, people-focused emblem. Recognising the untapped potential, we sought to breathe life into the brand by imbuing it with a distinctive personality that felt genuine and relatable. The bold colours, typography, and icons suite make up a memorable visual identity that sets the charity apart and can be easily replicated in-house. The refreshed design and accompanying tool kit streamline day-to-day information requests and highlight ways to get involved with the charity.
Find out more about our Branding Services
Their ability to ‘get’ what we needed and their creativity far exceeded our expectations.
Nerissa Deeks
Marketing & Fundraising Manager, GUTS
WEBSITE
The new charity website was designed to amplify brand awareness and support GUTS’ core objectives: early detection, education, fundraising and greater involvement in events. Our UX designer meticulously crafted the content structure to align with their audience’s journey, ensuring seamless navigation and an intuitive user experience.
Strategically placed, compelling calls to action guide visitors towards measurable KPIs, encouraging email sign-ups, toolkit downloads, and donations. Built with accessibility and performance in mind, the lightning-fast website offers a premium feel, guaranteeing an exceptional experience for all users.
Find out more about our Web Design Services
Before
After
awareness campaign
To complement the rebrand, we revitalised the GP surgery awareness campaign, streamlining the symptoms message and incorporating trackable QR codes to direct users to the website.
By leveraging the Google Advertising budget, we expanded GUTS’ reach and generated broader awareness. A carefully crafted search campaign drove targeted traffic to the symptoms page, ensuring that vital information reached those who needed it most.
Find out more about our Campaign Services
Orangery refreshed our charity brand, built a new website and designed packs to aid our fundraising and awareness campaigns. We were bowled over by their work. As well as looking fantastic, it has already had a measurable impact on our online donations. Everybody loves it! They were a joy to work with from start to finish, really happy to recommend.
Nerissa Deeks
Marketing & Fundraising Manager, GUTS
03. IMPACT
Building a foundation for greater impact
In the digital age, raising awareness online hinges on a distinctive brand, an intuitive website and clear, focused messaging.
The new brand identity has resonated strongly with stakeholders, fostering a deeper connection with the community. The new charity website design has become a powerful asset for GUTS, attracting more visitors and keeping them engaged. The intuitive layout and compelling content ensure that people can easily find the resources they need, while the clear calls to action inspire them to support the cause. The impressive growth in
