GUTS®
Kicking cancer in the guts with a charity rebrand
Branding
Web Design
01. overview
Between Two Lenses: A Visual Identity Rooted in Duality
Jonathan Banks is an award-winning photographer who uses his commercial talent to capture humanitarian stories from around the world. Determined to amplify his unique position, we collaborated with Jonathan to craft a distinctive brand identity and transform his website into a powerful showcase that would represent the photographer’s creativity in both professional and philanthropic environments.
WE PARTNERED ON
- Visual Identity
- Web Design
- WordPress Development
Orangery are the go to agency if you serious about a website rebrand. They listen and deliver all with great service.
Jonathan Banks
02. solution
branding
The rebrand for Jonathan Banks Photography focused on bringing together the diverse aspects of his work into a cohesive visual story. We developed the concept of ‘Between Two Lenses’ as the cornerstone of his new identity, symbolising Jonathan’s unique ability to excel in both commercial and humanitarian realms. This duality comes to life in the logo – two interlocking lenses with Jonathan’s name at their core. The result is a visual language that positions him as a versatile and impactful photographer.
Find out more about our branding services
website
The website redesign was a crucial component of Jonathan’s rebranding strategy. Our goal was to create a digital platform that seamlessly showcases his diverse body of work while making it easy for both charitable organisations and commercial clients to connect with him.
Key Enhancements:
- Streamlined User Experience: We improved site navigation and load times to create a seamless browsing experience.
- WordPress Backend: An intuitive backend means Jonathan can effortlessly manage his portfolio and content.
- Interactive Homepage: The homepage now features an engaging header that directs visitors to dedicated pages for his humanitarian and commercial photography.
- Optimised Gallery: A clear filtering system allows users to easily explore his extensive work.
- Blog & Testimonials: An easy-to-manage blog, along with prominently displayed testimonials, awards, and client lists, underscores his credibility.
The result is a website with a social heart that appeals to both charitable organisations and commercial clients, reflecting Jonathan Banks’ unique position in the photography world.
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03. OUTCOME
fusing commercial and humanitarian photography into a cohesive brand
The rebranding and website redesign for Jonathan Banks Photography have significantly enhanced his digital presence, demonstrating his dual expertise in both commercial and humanitarian photography. This transformation has solidified his reputation as a versatile, award-winning photographer committed to impactful storytelling.
