pycom_v9

Pycom_V9

<h2 class="heading-3">A BRAND EVOLUTION</h2>
Pycom is a pivotal force in the IoT community, uniting developers and supporting entrepreneurs and SMEs. Their goal is to provide an integrated IoT platform that fosters sustainable, scalable solutions. Technology company Pycom engaged Orangery to entirely rebrand its visual identity and website to align with a new strategic direction and refocused market positioning.
<h3 class="heading-4">We partnered on</h3>
<ul class="list-columns-2">
<li>Visual identity</li>
<li>Brand guidelines</li>
<li>Brand rollout</li>
<li>Website UX &amp; UI design</li>
<li>3D &amp; illustration</li>
<li>Iconography</li>
</ul>

pycom-digital-01

Pycom-Digital-01

EXPLORING THE IOT SPACE
Our relationship with Pycom spans several years, putting us in the fortunate position of understanding their business journey and brand goals. A recent collaboration with muRata, a major electronics manufacturer, altered their focus towards enterprise clients and the broader IoT landscape.
Through discovery sessions and early exploratory phases, we assessed Pycom and muRata’s competitors. We also engaged with a number of key stakeholders to gain insight into the organisations&#8217; audience and how their technology enhances the IoT ecosystem.

Bettina Rubek Slater

Orangery is the go-to company if you are serious about your brand.

mono-on-image-1

pycom-orangery-symbol

Pycom-Orangery-Symbol

DESIGN SYSTEM DEVELOPMENT
Using our initial research and a well-defined and long-term brand strategy, we began exploring bold, compelling and flexible design options. Pycom’s brief touched upon simplification and confidence – crucial in the fast-moving IoT world.
<h2>Logos and graphics</h2>
We stripped back the original design and illustrative style and developed an animated supergraphic to encompass their vision for “every Thing communicates”. At the centre of the supergraphic was their established and recognisable PY symbol, which the company were keen to retain. We integrated the symbol throughout the design system, with subtle refinements to the design to make it rounded and more compatible with other shapes and styles.
<h2>Colour and type</h2>
We simplified the brand colour palette to make it easier to use and more recognisable amongst competitors. Black and white represent the underlying Python code, while green and purple, taken from the original brand, communicate the blend of their technologies and services. Sora, the san-serif typeface, provided a font family that is tall and commanding yet legible at any size – crucial for digital interfaces where clarity is key.

pycom-orangery-guidelines

Pycom-Orangery-Guidelines

pycom-orangery-hackathon

Pycom-Orangery-Hackathon

pycom-orangery-rollout

Pycom-Orangery-Rollout

ONLINE AND OFFLINE
Pycom&#8217;s website is a key focal point for new and existing customers. We restructured the front and back end to deliver a streamlined, user-friendly experience for visitors and content editors. We emphasised their product portfolio, introduced iconography, and created an interactive depiction of their tech stack.
The design system was seamlessly implemented in various applications, including Hackathon signage, bags, packaging, and banner ads. The team was delighted with its ease of use and the consistent, recognisable appearance it provided across digital and printed mediums.

pycom-technology-brand-website

Pycom-Technology-Brand-Website

pycom-ui

Pycom-UI

pycom-web-screens

Pycom-web-screens

DEVELOPING FOR THE FUTURE
In the increasingly competitive tech space, companies like Pycom and Orangery needed to work hard to stand out amongst a sea of brands, whether startups or established organisations. We took an already successful and exciting business and refined and refocused their rebrand, elevating them above and beyond the competition and providing a more striking and recognisable technology identity that will last for years to come.

other work

bitestream-cutdown-website-tile

Bitestream-cutdown-website-tile

bite-stream-website-all

Bite-Stream-website-all

Technology

Branding

Web Design

station10

Station10

station10_logo

Consultancy

dunlop-brand-edit

Dunlop-Brand-Edit

work-featured-image-dunlop-ltg

Work-featured-image-dunlop-ltg

Sport

Campaigns

Content

Rebranding and refocusing a next generation internet of things platform

REBRANDING AND REFOCUSING A NEXT GENERATION INTERNET OF THINGS PLATFORM

REBRANDING AND REFOCUSING
A NEXT GENERATION INTERNET
OF THINGS PLATFORM