SG Wireless

Rebrand for IoT division of global tech manufacturer

Campaign

Packaging

Web Design

01. OVERVIEW

Unveiling a new era in IoT solutions

When SG Wireless acquired Pycom, they saw an opportunity to redefine their position in the IoT market. With their combined expertise in consultancy, technology and manufacturing, SG were poised to help pioneers unlock the full potential of IoT to transform business. However, their existing branding didn’t reflect this vision. With a product launch looming, they needed a partner who could quickly grasp their business and deliver a rebranding strategy aligned with their ambitions.

Bringing proven experience in the IoT space, SG called on us, as a technology marketing agency, to clarify their market position, streamline their messaging and develop a powerful visual identity. On a tight timeline, we brought their vision to life and gave them the tools to target their audience. Rolling out the new brand across multiple touchpoints, we created a new website, product packaging, dynamic visual assets and exhibition materials that set them apart in the IoT market.

We partnered on

Brand Strategy
Brand Identity
Key Messaging
Web Design & Development
Product Packaging
Brand Rollout

02. solution

brand

Our journey began with a deep dive into SG Wireless’ goals and aspirations. Through collaborative workshops and strategic sessions, we helped refine their market position as “Enabling Innovators.” This powerful phrase encapsulated the visionary nature of the business and gave them a sense of identity in the ever-evolving IoT space.

Alongside the strategy, we developed a compelling tone of voice and key messaging that resonated with their target audience. The distinctive identity and design system reflected their unique blend of consultancy and scalable solutions.

Find out more about our branding services.

website

To showcase the new brand and products, we designed and developed a cutting-edge website, an ecommerce shop and a document hub. Ahead of launch, we prepared custom videos, 3D animations, and engaging visuals that brought the brand to life.

The intuitive navigation and streamlined content ensured visitors could easily explore SG’s offerings and access vital resources. Since its launch, the website has become a powerful tool for educating and engaging their audience.

Find out more about our web design services.

Before

After

A trusted partner for transformation

With a major trade show on the horizon, we worked tirelessly to ensure all launch assets, from product packaging to exhibition materials, were ready on time and reflecting the new brand. The result was a cohesive and impactful launch that generated buzz and positioned SG as a leader in IoT innovation.

Find out more about our campaign + content services.